We require that you provide us with print-ready digital files in CMYK color mode. Provide all black and white artwork in grayscale color mode. We do not accept any other color mode.
CMYK indicates Cyan, Magenta, Yellow, and Keyline (Black). These 4 colors of ink are used for offset printing. Cyan is a shade of blue found in the 4 primary color printing process. Magenta is a shade of hot pink found in the basic 4 color printing process.
Four color process is a method of printing that uses dots of cyan, magenta, yellow, and black to recreate the continuous tones and to produce a printed image that matches the coloring of the original image.
Grayscale color mode, also known as black and white color mode, comprises of two colors: black and white. It is used to reproduce an image with different shades of grey. A computer monitor represents only one form of black. In print, there are several ways to represent black, including "rich black". Rich black is a darker, deeper black that combines a percentage of all the four CMYK inks. The values to create rich black are: 30% Cyan, 30% Magenta, 30% Yellow, and 100% Black.
Bitmap means a map of bits (or pixels) that form a picture. Thus, a bitmapped image is an image comprised of pixels. Though bitmaps store images in high resolution, they do not rescale very well, and tend to appear jagged when zoomed in, and blurry when reduced in size. Bitmaps are ideal for storing digital images. Whereas a bitmapped image will lose clarity when rescaled, a vector graphic can be scaled indefinitely without losing clarity.The example below shows the effect of a bitmap graphic versus a vector graphic. When zoomed in, the bitmapped image appears jagged, whereas the vector graphic appears clear and crisp.
A vector image is an image made up of lines and curves that are stored as mathematical formulas, and can be moved freely or modified without losing detail or clarity. Whereas a bitmapped image will lose clarity when rescaled, the vector graphic can be scaled indefinitely without losing clarity.The example below shows the effect of a bitmap graphic versus the vector graphic. When zoomed in, the bitmapped image appears jagged, whereas the vector graphic appears clear and crisp.
The following formats are acceptable for uploads: TIF, .TIFF, .EPS, .AI, .PSD, .JPG, .PNG, .PDF..TIF (Tagged Image File) - High-quality graphics format that is often used for storing multi-colored images. Supports layers, multiple pages, raster images, vector images, lossy compression, and lossless compression..TIFF (Tagged Image File Format) - High-quality graphics format that is often used for storing multi-colored images. Supports layers, multiple pages, raster images, vector images, lossy compression, and lossless compression..EPS (Encapsulated PostScript) - PostScript file used primarily in the transfer of images to different operating systems..AI (Adobe Illustrator file) - Vector graphics file that uses paths connected by points..PSD (Photoshop Document) - Image file created by Adobe Photoshop; supports various types of Photoshop image options, including image layers, adjustment layers, etc..JPG (Image Compression File) - Compressed image format that uses lossy compression; commonly used for storing realistic photos (digital photos), since it is able to compress substantially with minimal loss in image quality..PNG (Portable Network Graphics) - A bitmapped image format with lossless data compression. Gradients come out smoother and do not have the distortions that may appear in a .JPG. Used mainly for archiving files. Does not support CMYK..PDF (Portable Document Format) - The most preferred file format to be set in pre-press quality. Ideal for viewing on multiple computers, because it preserves the formatting, fonts, and other elements within the document on different computers, as well as when it is printed.
In typography, a typeface is the design of the set of characters. Times New Roman is one typeface, Arial is another. There are many different categories of typefaces, including: Roman (Serif, Sans-serif, Script, Ornamental), Blackletter, Gaelic, Monospaced, Symbol.A font is a set of characters in a particular size and typeface. For example, within the typeface Times New Roman, is a series of fonts. Times New Roman in 20 pt. is a font, and Times New Roman in 16 pt. is another font. Times New Roman in 16 pt., Bold and Italic is yet another. In other words, a font is a member of a typeface family, and designates the size and style of the typeface.
Please follow the following steps before you submit your files.a. Fonts must be embedded in PDF files. (Some fonts have copyright restrictions and will not embed in PDF Files.)b. Embed all images and outline text in Illustrator files.d. Quark Express: Fonts and images must be included with all files submitted. (Mac only)e. Flatten all layers when working in Photoshop.When creating a file with a vector-based software such as Illustrator, follow these steps to outline fonts:1. Select "Type"2. Select "Create Outlines" When trying to outline fonts in Photoshop, simply just flatten the image.
Embedding a font means storing your font information in the file so that when your file is opened on a different computer, the fonts do not vary in appearance. If your fonts are not embedded, a different font may be substituted for your document. To prevent these variations, embed all your fonts in PDF files.
Decorative typefaces, also known as ornamental or display fonts, are embellished typefaces with unique proportions and shapes. These shapes and proportions reinforce the message or theme behind the words. Decorative typefaces are a popular choice for artistic work and are a vital element of a great design. They are intended for decorative purposes such as for headings and titles, and are generally not suitable for body text.There are numerous types of decorative fonts, including Amazone, Brush Script, and Apple Chancery, seen in the example below.
Resolution is also known as dpi (dots per inch) or ppi (pixels per inch). It indicates the number of colored dots or pixels that make up one image. The higher the dots per inch/pixels per inch, the greater the resolution and the clearer the resulting final print will be.